Merc Reports On Widmer Marketing Deal
Portland Mercury’s Matt Davis reports on Blogtown.PortlandMercury.com:
“[Rumor excerpted] … Meeker lives on a street that runs right underneath Portland’s silver goddesses [sky trams].
However Meeker, with a publisher’s keen sense for turning lemons into lemonade, agreed to allow Widmer Brothers to plaster a huge beer ad on the roof of his house on Saturday night, after Widmer supplied the booze at the evening’s WW-hosted tram party, which was attended by a national audience of convention-goers from the Association of Alternative Newsweeklies (AAN).
I bumped into Meeker last Thursday night, while crashing a party (and drinking delicious, free, Widmer beer) hosted by the WW at the Portland Art Museum. “So, you’re the one who wants to take pictures of my house?” he asked - blowing our plans to spring an undercover photographic mission on him without warning. It seems the Widmer promotions people put him onto us after we called up last Tuesday asking “when might be a good time to take a picture?”
We didn’t get a photo in the end, but sources have confirmed they saw the banner on Meeker’s house. Some people have accused Meeker of being a “sell-out.” However, we think he’s discovered a revolutionary new way to recoup lost advertising revenue, and as such, Mercury editor Wm. Steven Humphrey will be covering his roof with a 1000sq.ft Hormel’s Chili ad, as soon as possible.”
[Editor’s note: Personally, anything 1000 sq. ft. and covered in chili sounds great. - lf.com]
Posted in: AANtics | Add a Comment
