Web Listings, Yes!
By Dan Pulcrano for Metro Newspapers • June 16th, 2007
It was thrilling to hear Todd Stauffer’s presentation this morning about getting our entertainment listings on the net, as Web objects, with landing pages and iPhone widgets. Of course he’s dead-on, and we should thank him for all the work he did to prepare a clear, compelling story. As Todd pointed out, after getting Sunday-punched by Craigslist and losing our personals franchise, some publishers are thinking about, possibly, not letting the same thing happen to our events calendars. (Did we get the plate number of the bus that hit us ? or the one that ran us over?)
His Powerpoint made me nostalgic, so I called up a presentation I made to the AAN board on the same subject a while back. Due to audio visual limitations, I couldn’t put it on screen, but here’s the cover page and an excerpt. Be sure to note the date on the report: October 27, 1993!
Click these two thumbnails to view:
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LauraFries.com:
June 16, 2007 at 7:36 pm
Dan, if you send it to me, I can put it up here using Slideshare.net.
cresmer:
June 18, 2007 at 6:41 am
That was the best presentation I went to this year. Great job, Todd. If you weren’t there, find out what he said and take it to heart.