‘Green’ vodka at Museum party

By Jon Whiten for AAN • June 14th, 2007

We’re not talking about green-colored vodka that tastes like apples or leaves or, well, some other kinds of greens. We’re talking about what’s being hailed as the world’s first “eco-friendly premium spirit.” It’s called 360 Vodka, and it’ll be out in full force at tonight’s opening reception as one of the party’s sponsors. (We’ve heard they’ll be whipping up Pear Ginger martinis.)

360’s green credentials read like a laundry list of environmentally responsible practices: locally grown grain, bottles made from 85 percent recycled glass, a fully integrated, state-of-the-art distillery, 100 percent recycled paper and cardboard packaging. In addition, bottle caps mailed back to the distillery will be reused.

But as with all green products, the real question remains: did they sacrifice quality in pursuit of some degree of sustainability? Because even if they turned Gordon’s or Vladimir into the greenest drinks on earth, I still don’t think I could touch the stuff. I guess you all will have to be the judge of that.

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